Written by Tyler Hackbart
Prologue: In 2014, Apple released a new way to interact with all devices. It was hand-off and it helped with being able to start a document on one device and ending it on another. This has been applied to most services but one, the most important one of all.
A simple and helpful feature on all devices is the continuity around them. Apple introduced the continuity feature when introducing iOS8 and Mac OS Yosemite in 2014. The service is very helpful with documents started on the Mac and finishing it on the couch with the iPad. It is great when you run into a longer than expected email on your phone and need to finish it with a laptop experience. It is great for opening the web on your iPad and finishing the task on the computer. The list goes on and on of how great this ability is, but there is one app that lacks this good services, but its coming.
iTunes Continuity would work just as easy as starting an email on one device and switching it to another. Much like when you start an activity on one device, other devices get a faded out icon of the app in the bottom left corner of the screen. In the case of music, the music would move from one place to another seamlessly. Starting the song on your iPhone and finishing it on your laptop hooked up to your surround sound.
The best time to implement this feature would be now because of a couple reasons. Firstly, the introduction of AppleMusic allowed Apple to come back to the roots of how they became the company they are, through music. AppleMusic is a great streaming service and having it on all devices is what everyone wants. The second place that Apple is putting more energy into is CarPlay and with the introduction of AppleMusic, driving with music has just gotten better. So to have a continuity of music between devices and also my car, the experiences gets even better.
Just like the reasons why starting an email on one device and finishing it on another. Listening to music, not loosing your spot in that playlist. Maybe you are in the middle of an audiobook that you want to continue on your computer.
Now already Apple has worked towards the goal of total continuity throughout their whole platform. With the help of iCloud, this service was key to making continuity truly easy and simple to do. iTunes has been pieces out in iOS and it has allowed Apple to slowly open the continuity to specific sections of it. First with the introduction of AirPlay back when it was directed just at music, linking your stereo to your computer through networking. It was rebranded into the AppleTV to allow you to mirror your computer. It has grown from that allowing you mirror your whole iPhone screen or a movie on your iPad while you surf the web in another application.
Continuity is a big part of how Apple’s ecosystem shines in the spotlight, and with a future instalment for music and using AppleMusic to drive, iTunes continuity will be great.