Written by Tyler Hackbart
Prologue: Apple just released a new commercial for this device, covering a range of applications and reforced that apps are the future of AppleTV and Apple is right, applications are what is going to make this product great.
Three Months in with Apple TV
AppleTV 4th generation was released the last week of October and has had a great holiday season if the predicts of devices sold was correct. Apple released a new commercial to cover all the options of applications to use on the device. And the apps look familiar, and they are. Over 80% of the applications shown in this commercial were actually applications that were previously on other AppleTV’s or were at the very least present on the device since launch date.
In television, content is key, as applications hold the reason why Apple’s iPhone got so big run and continues to grow. But in television, games are not going to be what puts this device in its own category, it might one day but for right now, content is what it needs to be successful.
People want content specific, searchable content that is able to be found in one click, or something very simple… like search. Search and voice hand in hand will make this device go even farther, as we see with the adoption rate. Personally I like searching titles, but when I know what I want, I just ask and it displays and it ready to go in two clicks, one to active Siri and one to click on the title of the movie. And thats how simple it should be for everything I want to watch.
The way AppleTV will explode is in applications that allow for easy content grabbing, pulling it into one central place, or having it saved in a very convenient place. Having content right there in front of me, ready for me to see it. Interactions with tv’s can’t have too much menu searching, jumping or cycling, it should be short and sweet.
The next two year will really expand on the idea of content ready devices like this. That is a streaming device but also can support a lot of locations to pull from. The gain will be in displaying content in an easy way, and Apple is in the right direction with voice. It’s easy, simple and everyone can speak.
‘The Future of TV is Apps’